Are you looking for the best ways to engage with your audience of Instagram? If you are looking to engage with them and getting their attention then consider yourself lucky as, with Instagram polls you will be able to engage with your audience and can stop them from swiping past your story. Here in this article we will talk about how you can use Instagram polls for you and your business.
Instagram is a social networking site which is used by billions of people throughout the world. And Instagram story polls is one of many features that is used by many people to engage, interact or entertain their followers. These polls not only grab audience’s attention but also makes an opportunity for the businesses to directly hear from their followers, clients or potential customers.
So if you are not sure how can you use these polls for you or your business, we’re sharing here best and creative ways for you to use Instagram polls for good.
Why should you Use Instagram Polls?
Below I am sharing few reasons on why you should use Instagram story polls and how you can make most out of it:
Instagram Stories Poll to Gather Feedback or Ideas
You can use Instagram stories polls to gather feedback from your clients about your products, find out about what your audience likes, or can even use it as a great tool to crowdsource ideas. For every business, it is very important to know what your audience needs and including Instagram polls, you can do the exactly same. It is a great way to engage your audience with your products and getting direct feedback about their needs from them only.
Though it is important for you to use Instagram polls for all the right reasons that can possibly benefit your business. It is very much important to ask about the right questions only. Always make your audience feel like you are listening to them. The story will only be there for 24 hours, so make sure you share the result too when it is completed.
Drive Traffic to Your Main Website
In 2017, Instagram added the feature of adding link on your story. This feature is very beneficial for the businesses or influencers to drive traffic to the main source platform. Though to get this link feature, one needs to have 10k followers on their page.
One with good amount of followers can create polls to get their audience’s attention along with swipe up link to drive traffic to their website. For example, you can make a poll for your audience saying, “How much does Ed Sheeran’s world music concert cost?” then direct your audience to swipe up to get the answer. Then once your audience swiped up to discover the cost, you’ll be able to drive traffic to your site and at the same time, you can generate a ton of interest of your followers.
Instagram Polls Stories to Know About Your Audience
One of the best ways to get to know someone is by asking questions and Instagram Polls are a great way for it. Using polls, you can easily find about your follower’s likes, dislikes, what they like and more such things.
Asking the right at the same time interesting questions related to your product from your audience can boost up your engagement rate. It will help you in building deeper connection with them. Also, it is important for you to know that your audience will keep coming back to you if you are offering products that suits their likes and dislikes with something out of the box products.
Instagram Polls to Educate Your Followers About Your Brand
It is very important for a brand that their audience knows about them. So whether you are launching any new product, new collection, reviews of your clients, asking for suggestions, etc., Instagram story polls are best for everything that will let you grab their attention and keep them engaged with you every time you put up a story.
Business, influencers or every single person can create polls to know the opinion of others, their likes or dislikes, announcements or anything they feel like sharing. No matter what poll you are sharing, as long as it is informative, entertaining or fun, your followers are going to love it. So use it smartly and let the world know about your brand in various different ways.
How to Add Polls on Instagram?
Before getting to the point on how to use Instagram polls, lets’ first get the information on steps for adding polls. First you have to upload a photo or a video, only after then you can add poll. So, knowing further in steps would be better, simple and easy to understand.
Step 1- Always keep your Instagram updated.
Step 2- Now, you have to go to stories section that is present on the top most side of your Instagram.
Step 3- Now, tap on the arrow type sign present in the feed (Top Left ).
Step 4- After adding any photo or video on your story, Swipe up. You will see polls there beside the sticker of hashtag.
Step 5- Now, after tapping on polls, you have to write your question whatever you want to ask.
Step 6- There is also an edit option for polls when you click on it.
Step 7- Now you can post your poll story.
You can also know more about interactive Instagram polls by checking in Instagram Help Center.
So this is it. Using the steps mentioned above one can easily create and add polls on their Instagram account.
How to Use Instagram Story Polls?
Now that you know why you should use Instagram story polls and how to add Instagram polls, now we are going to talk about how to use Instagram story polls. Below we’ve shared the points on how to use Instagram story polls in creative ways:
Ask for feedbacks
What’s a better way to know what your audience wants than to directly asking them about it. For this purpose, Instagram polls comes as an effective savior. Using the polls, you can easily ask for their feedbacks on almost everything. Below I am sharing few examples on what you can take their feedbacks:
- Product that you offer or are going to offer
- Different options for a product including its size, color, shape, etc.
- Their preferred timing (for product launch or Instagram live for Q&A)
- Preferred mode of communication (email/ text messages/ calling)
- Topics of blog they like to read or know more about
Taking Advantage of the Trending Topics
If there is any trending or viral topic going on, try to engage your audience in that discussion. This will not only be fun for them but also give a high rate of engagement that could be beneficial for your business. To do so, you can playfully or seriously ask questions around those topics that the audience can relate to. Make sure those questions somehow relates to your brand as well.
Broad Market Research
Every business needs to do their homework about market like what’s going in there, what people are talking about, what’s trending and more. Instagram polls can help you in this to a great extent. Whether you plan to write some blog or looking for some genuine data from your audience, asking for suggestions or anything, the polls can provide you the significant contributions in doing the broad market research.
As a bonus, you can even use those result into other social media post content and take advantage of Instagram story polls result for your benefit.
If your business is going to host any event, you can simply inform your audience about the same along with knowing if they are excited to be a part of this. You can invite your audience to participate in your event with their preference for the event. Not only this, you can even ask for input on certain details including entrée options, theme, décor, or anything. This way they will not only be excited for the event but also feel as if they are actively being part of it.
Just for Fun
We know its important for every business to set their goals and track metrics. But always remember that the main reason your potential audience is on Instagram is for fun and because they enjoy it. Therefore, sometimes you should keep your polls simple and fun for your audience to enjoy it. Try out various stories, polls, ask questions, and let your audience hooked up with your content instead of zoning them out.
However, it is up to you how you want to use your polls and how you want your brand to connect with your audience. But to get more impressions and engagement, always spice up your stories and make the most out of it.
So these are the creative ways to use Instagram stories. Start with the ideas given above and keep on brainstorming for more ideas. Make sure your audience is engaging with your polls because if its’ not then this is the time you make changes in your strategy. Also, do no overuse polls but use them as per your engagement rate.
Hope you are excited to start using different and creative Instagram polls in your stories. Do share your thoughts or experience about the Instagram stories polls or if you learned anything from this article, share it with us via the comment section given below. Meanwhile you can also read about best Instagram mods. They offer more features and benefits as compared to the official app.