Just like Facebook, Snapchat story or like a WhatsApp status, Instagram story is also a medium through which users can upload photos, video or anything they are feeling to share on a story with their friends and followers. Instagram stories are like slides by tapping on its left and right you can view previous and the next story respectively. 

Also like WhatsApp, Facebook and Snapchat stories, Instagram stories are also visible for 24 hours. After 24 hours, Stories are removed automatically but Instagram provides you an additional feature here of Story Highlights. Story Highlights is the amazing feature through which you can show your best and memorable moments on your profile page, so that it stays there forever until you remove them. 

Moreover you can make your story visible to only specific public, if you want to. As Instagram gives you a feature to hide your story from anyone you don’t want to see your story. It also offers a feature of close friends in which only your close friends can view your story however you can change the list of your close friends at any time.

Also unlike Snapchat and Facebook you can play your favourite music in the background of your story by just adding music sticker and search the song you want to play along with lyrics. Moreover Instagram stories are very much ahead of other social media apps because Instagram also offers boomerang, rewind, live, layout, create and so many other amazing story filters. Also after creating a story post or uploading it from gallery you can apply many beautiful filters to your video or photo just by swiping it and also can add texts and many types of stickers, GIFs and emoji. 

All in all, Instagram story is a great platform for people business person as well as for a normal person. 

This is because a normal person can have fun spending time on uploading his/her story and viewing others stories. On the other hand a business person can promote its business by telling about his/her products and its features. Also they can tell about their address and facilities they offer to gain a wide reach all over the world. Business person can take huge advantage of Instagram stories as they can add advertisements to their stories so that it will be visible to maximum users and it can be viewed even after 24 hours.   

Why Instagram stories are important? 

Wide Reach:

On WhatsApp, Facebook and Snapchat our stories are visible only to our contacts or friends. But on Instagram, stories are discoverable. So people who don’t follow you can also see your stories. In explore option of your Instagram account you can see stories of many people even if you don’t follow them, similarly other users will see your story. Stories are visible only for 24 hours so people enjoy viewing stories rather than posts. It is a great opportunity to expand your reach and to share your content with a large public. Instagram stories helps to gain huge traffic very easily and instantly for your content. Moreover you can also add hashtags on your story so that when any user will search anything with that particular hashtag, then your story will be visible to him/her. Hashtags helps to increase views on your story very fastly. 

Tagging:

You can also tag or mention others in your story so that they can get notified about it. Like if you are sharing an image of a food item so you can tag or mention its food outlet in your story and they will get notified about it and also they can further share it on their story. Similarly you can mention your friends also if you are sharing a story in which he/she was with you. It will make him/her feel special that you have mentioned them in your story and it will make your bond even more strong. 

Promotion of your business:

A business person can promote his/her business by sharing photos and videos of his/her products and telling about its features. Also they can tell about their address and facilities they offer to gain a wide reach all over the world. Business person always have great advantage of Instagram stories as they can add advertisements to their stories so that it will be visible to maximum users. They can also attach the swipe up link of their official business website in their story. Paid stories can be viewed even after 24 hours which will help in increasing its views.

Download your stories:

Instagram offers its users with boomerang, rewind, live, layout, create and so many other amazing story filters. Also after creating a story post or uploading it from gallery you can apply many beautiful filters to your video or photo just by swiping it. So once you are done with all clicking and editing for your story post you can even download it in your phone gallery from the save option and also can add any kind of text and many types of stickers, GIFs and emoji to it before saving. You can also save your story even after uploading on your Instagram account and then can share it on any other social media app also like WhatsApp and Facebook. 

Story Privacy:

You can make your story visible to only specific public, if you don’t want any particular person should see what are you up to. So Instagram gives you a feature to hide your story from anyone you don’t want to see your story. So if anyone passes bad or abusive comments or make fun of your efforts you can hide your story from that particular person. It also offers a feature of close friends in which only your close friends can view your story however you can change the list of your close friends at any time. You only have to add your good and trusted friends in the list of your close friends so that every time you add a new story, you are not required to select from among your all friends that he or she should not view my story.

Enjoyment and fun:

Users on Instagram can enjoy and have fun spending time on uploading his/her story and viewing others stories. As usually everyone wants to know the life of their friends like where they are travelling to or in which restaurant they are having lunch or dinner. They love to enter in the life of their favourite celebrities, like what are they doing know, what they wear, which novel they are currently reading or what they love to eat. So it is fun in watching the stories of friends and other famous personalities. 

Use Captions and stickers

By default all posts and videos audio is muted on Instagram but you can unmute it as well. In case it is mute, you should add additional text  to make it attractive. Use other emojis, GIFs and stickers also to make your story more attractive. It can help you in increasing your followers and story view count. 

Use Hashtags 

You can also add hashtags on your story so that when a user will search anything with that particular hashtag, then your story will be visible to him/her. Hashtags helps to increase views on your story very fastly. No matter that he or she follows you or not but hashtag will attract them to your story. So using hashtags is a very easy way to access a huge crowd on your story and to increase your followers. 

Use engaging Question Stickers 

You should always keep your followers engaged and should entertain them by interacting with them differently. So the best way to interact with your followers is to use the question stickers on your story and ask them their point of view and other suggestions regarding any particular topic. Like you can ask suggestions for the movies, web series or novels from them that they are currently watching or reading. Also you can ask them what kind of post they want next from you and some thing like that. Moreover when you answer their questions and repost it on your story, they will get notified about it and it will make them feel special. 

Attractive and Informative Stories

If stories you post is attractive as well as informative then it increases the possibility that it will be more liked by the users and they can take screenshots of your content. So make sure that your content should be Screenshotable. As more good content and Information you will post on your story, the more it will increase your followers and views.  

Interact with people through DMs

If someone react or reply to your story then you should definitely communicate and interact with them through DMs. It will increase their faith and trust in you. They can make enquiry also regarding your service or product. So must check your DMs and reply to them on time. As today everyone want to contact the owner and cannot trust to an advertisement story. So replying to your DMs will boost your sale and will increase your loyal customers. Also the business profiles gets the most story replies regarding enquiry about the product, its price and its features. 

Post stories regularly

If a user post a new story then seeing on the home page of your Instagram account you can easily tell that he/she has posted something new on their story. So you usually view it first as you know it will be visible only for 24 hours. Similarly a pink circular ring around your profile picture indicates it to your followers that you have uploaded a new story. So this pink circular ring should always be around your profile picture. It means you should upload stories more and more to keep your followers engaged and entertained. The more you will post the more you will grow.

Apply advertisements on stories for reaching more people 

Business person has a huge advantage of Instagram stories as they can add advertisements to their stories that will be visible to maximum users and they also can attach the swipe up link of their official business website in their story. So that users can check the products and its features on their own. Paid stories can be viewed even after 24 hours which will help in increasing its views. Promotion of your business through Instagram stories is a good way to reach the people all over the world as most of the replies are to the business profiles only for product’s enquiry. 

How does Instagram stories effects the followers of normal people or business owners?

Use engaging Question Stickers to boost your followers engagement and view count on your Instagram story.

You should always keep your followers engaged and should entertain them by interacting with them differently. So the best way to interact with your followers is to use the question stickers on your story and ask them their point of view and other suggestions regarding any particular topic.

 Like you can ask suggestions for the movies, web series or novels from them that they are currently watching or reading. Also you can ask them what kind of post they want next from you and some thing like that. Moreover when you answer their questions and repost it on your story, they will get notified about it and it will make them feel special.

A business person can ask for suggestions of people like what kind of product they need or what type of innovations or changes they need in our current product or service and if they give suggestions to you then you should reply to their messages and should create products according to the customers preferences. 

So Instagram’s question feature in story helps to dive in the customer’s brain and make innovations according to their needs and wants. If someone react or reply to your story then you should definitely communicate and interact with them through DMs. It will increase their faith and trust in you. They can make enquiry also regarding your service or product. So must check your DMs and reply to them on time.

This is everything about Instagram stories. Hope you like the article and got to know something knowledgeable from this post. If you still have any query, you can ask us via the comment section given below. We will answer them as soon as possible. Meanwhile you can also read about best Instagram mods. These mods offers more features and benefits to the users as compared to the official app.