With Business profiles being launched in 2016, Instagram has now allowed people with Business profile to see behind the curtain & let them access vital information that helps in gaining followers, increasing reach, promoting engagement rate and building our brands. Instagram has been adding and improving so many of its features for a while. The algorithms, changes in feed, layout, and other updates have totally changed the way Instagram worked. It is getting powerful day by day and comes as a great platform for both business and brands. One of the biggest improvement that it has come up with in the long time has been Instagram Insights.
Do we know what is Instagram Insights? Are we using it with our full potential? Or Do we know how to check Instagram Insights? Well the questions are many but the answer is one i.e., Instagram Insights itself. One cannot know what it is, how does it function, what features it offers, and other things without using it for themselves. Here in this article, we’ll dive deep into Instagram Insights that will help you know lots of important things about Instagram insight and will also help your brand to embrace the data that is needed to thrive through Instagram marketing.
What is Instagram Insights?
Instagram Insights is one of the features of Instagram that helps one to know more about their followers and also about how their content is received by their followers or audience. Basically, it takes you to a step closer in getting your very own analytical data-driven Instagram marketer. Using the Instagram insights feature, you can also estimate the performance of your content by seeing its analytics. It also provides the specific analytics of each of your post, how each one of them are doing and how well your followers are engaging with them.
Currently, this feature is available for business profile and accounts that have high levels of engagement. So, to access this Instagram insights feature, first of all you need to have a business account. You can also switch your personal account into business to see the insights for any content that you’ve posted after switching it to business. And if at any point, you decided to switch back to personal then you can easily do so but you’ll lose all your insights data.
How to Get Instagram Insights?
As we’ve said earlier, Instagram Insights is available for business accounts only. So, if you don’t have it yet, you are missing out on lots of interesting data that you could’ve had for your Instagram account.
Changing your personal account into business account is pretty easy to do. All you have to do is to go to your Instagram account and tap the button with three lines given on right corner of the app. Next click on settings and browse to button “Switch to Business/ Creator Profile”. And then simply click “Done” and it’s done. Now you’ve successfully converted your personal account into business profile.
Nothing can now stop you from getting the Instagram insights for your posts on Instagram. Also, it is advised that you link your account with Facebook page that is associated with your business. Doing this will make it easy for you to share contents on both the channels.
Also, make sure you’ve completed all the required details for your business profile including working hours, short description, contact information and other related info.
How to View Your Insights?
To see your Instagram insights, first go to your creator account and click the “Insights” button. This will open up your insights automatically. Now the insights that you can see from your profile are Content, Activity and Audience. Below we’ve mentioned each of them in detail:
Content
Here you can see the insights related to your posts on your profile. It includes video, photo, stories or even paid posts that you have published. This basically shows the insights on your feed posts, stories and paid promotions including how they are doing or performing.
Posts
Under this, you can know by how often your photos were seen for different time periods, that fit your purpose. E.g., Engagement for the last 2 weeks.
Stories
In stories, you can see how many impressions you got for your stories and this can also be changed in days to whatever your needs may be. You can however, not visualize the over-time performance in insights related to it.
Promotions
If you are using promotions then only you can see these metrics. Here you can see the demographics/location of the people who watched your content.
Activity
In activity tab, you can get important insights about profile visits, website clicks, number of people found your content, etc. You can even track weekly reach, interactions, and impressions.
Interactions
Here you can see the number of total interactions you got on your account for past 1 week along with few others stats. At the top of it, it shows bar graph that shows how many interactions you got in 1 week. Using this, you can compare easily between the interactions from prior week. Though the insights are available for only one week. So it might not be useful if you are looking for it in the long period of time.
Profile visits
In this, the number of people who actively visited your page.
Website clicks
Here you can see the total number of website clicks you’ve got in the site linked to your Instagram description/bio.
Email Address
If you have added email in your bio then you can see the total number of users who’ve clicked on your email.
Call
In this you can see the number of people who’ve pressed “Call” given on your profile.
Discovery
Here you can see the overall performance of your Instagram account. Again, it will also show a bar graph which shows exactly how many accounts were reached by your posts.
Reach
In this you can know about the new accounts that may have seen your posts. It means that your account has successfully made onto the news feed of that number of accounts.
Impressions
Here you can know the total number of times people have seen your posts. If your number of reach is higher than impressions then it means that people might have interacted with your post for multiple times. Most of these people will be the people who follows you as they get to see more of all your stories and posts.
These stats can be important for your business for comparing the reach or activity on your channel.
Audience
In this section, you can see the information related to your followers & audience demographics, when they come online and more. It will help you understand your audience better, how they have grown in past week comparing to other weeks. Using these data, you can know to offer the content that fit better with your audience because you can know about their age, gender, place and other such information.
Growth
In this subsection, you can see how your followers have grown over in last week (7 days) or in a single day. Under this, you can know the total number of people who have followed or unfollowed you.
Locations
Here you can see the bar chart of where your audience come from. This subsection is divided either into countries or cities. On clicking on the bar, you can see the total number of people in percentage who have come from that place.
Age
In this chart, you can know the range of your audience. You can also divide them into men and women.
Gender
In this pie chart, you can see the gender of your audience. This is another vital metric you should know about, because knowing the gender of your audience can help you to know what to post that they’ll like. Also, this metric is important for you if you are into paid marketing as well.
Followers
One of the important thing for any Instagram user is to know about the best time to post on Instagram so they can get the highest rate of engagement. And using the insights feature of Instagram, one can know about it very easily. They can plan better about their posting schedule by knowing the peak time of their audience per day. You can even check out the specific days, hours, etc. which will be best for you, your brand or business.
How to Make the Most Out of Your Insights Feature?
Below I’m sharing few points to help you make the most out of your insights features:
- Find your best posting time and post during that time when most of your audience is active and they will see the post in top of their feed.
- If you notice a drop in your engagement rate, its time you should have a close look at various insights that we’ve talked about above. It is recommended to check your engagement rate quite often to ensure that your content is well resonating with your followers.
- Sync your Facebook page with Instagram to get additional information about your followers and other related metrics that you can use to refine your Instagram strategy.
- Data is the most valuable tool that you must have all information of, to create a successful business strategy. So to get more analytical information, you can also consider getting additional analytical tool for your account.
Conclusion
Instagram Insights is a free yet most powerful feature of Instagram that’ll help you to analyze your content in detail without even leaving the app. The data that you get here can help you learn lots of additional information about your audience, their engagement with your contents, paid ads performance. Using these valuable information, you can create your own strategy that’ll benefit you in the long run.
So what’s your thought about Instagram Insights? Are you going to use it to access your marketing strategies? I hope you are going to make the most out of this feature and grow your business to all new level. If you still have any query related to this article, you can ask us via the comment section given below. We will be happy to help.
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